In recent years, the market environment has undergone drastic changes, and the domestic manufacturing industry has been hit hard. At the same time, the competition has become increasingly fierce. The mold industry with the title of “mother of industry” has fallen into recession controversy. The mold industry is currently facing many difficulties, which means that its transformation and upgrading is an urgent task.

The dilemma facing the mold industry

First of all, the demand for manufacturing companies is not strong. Mold is one of the most important cornerstones of the industry and plays a vital role in manufacturing. However, in recent years, the global economic downturn has led to a decline in export molds; China is also in a critical period of manufacturing transformation and upgrading, and the mold industry is under pressure.

Second, production costs continue to increase. The main factors affecting the cost of the mold include external factors and internal factors. The external factors are the cost of the mold materials, and the internal factors are the manufacturing costs. Due to the large number of low-end mold products, mold companies have gradually turned to high-end mold manufacturing to find new profit growth points, but high-end mold processing requires higher technology and more advanced equipment.

Third, the phenomenon of corporate homogenization is serious. There are a large number of mold manufacturing enterprises in China, but quite a few of them are labor-intensive small enterprises. These large number of small enterprises produce lower mold costs, low product structure and technical content, and rough workmanship, resulting in low and medium The homogenization of the end mold products is more serious. This type of enterprise produces a large number of molds, low prices, low profits, no technical content, and it is easy to close down because it does not have a competitive advantage in the mold industry.

Finally, the company's ability to innovate is weak. The innovation ability of China's mold enterprises is weak. On the one hand, the technological progress mechanism to promote independent innovation of enterprises has not yet formed. Enterprises lack the power and pressure for continuous innovation; on the other hand, they lack investment in technology development. The insufficiency of enterprise innovation capability, especially the ability of independent innovation, has become a key factor restricting the international competitiveness of China's mold industry.

The transformation and upgrading of the mold industry should be all-round, including production processes, products, enterprise functions, business models, management and operations.

At the production end, with the development of information technology and the construction of public service platforms, lean research and development will become the mainstream trend of the mold industry in the future. In the future, the strength of the mold enterprise does not value how many advanced processing equipment and how many employees are in the enterprise, but how much mold design and process manufacturing technology the company has accumulated, and how many technologies are deposited.

On the product side, for traditional products, focus on implementing technology upgrades, implementing fixed asset renewal subsidy programs, increasing technological transformation of interest-subsidy loans, improving the core competitiveness and technological level of enterprises, and promoting the traditional manufacturing industry to jump to the high end of the industrial chain. The added value jumps to a high added value.

In terms of enterprise functions, companies must spend their money on the cutting edge and focus on the most professional and self-professional links and fields so that they can truly enhance their competitiveness.

In the innovation of business model, the value space of the business model innovation of mold enterprises can be found from the following three aspects: first, how to innovate customer value from the perspective of customers; second, how to optimize the integration of internal resources from the perspective of enterprises , to reduce costs; the third is to look at the entire industry perspective, how to optimize the integration of resources, to maximize the value.

Mold enterprise business model innovation path orientation map

In terms of management and operation, we must eliminate the waste of enterprises with fine management, and respond to national policy requirements to promote the development of manufacturing management in the direction of scientific, environmental protection and active service. It is worth noting that the key to the transformation and upgrading of the mold manufacturing industry lies in the construction of human resources teams.

In terms of industrial agglomeration, the construction, scale and level of industrial clusters continue to develop and improve, and are gradually developing towards high-end.